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WJ Gould Law

Litigation counsel for first-party property law firms

When your firm's pre-suit efforts have not resolved a property insurance claim, WJ Gould Law can evaluate the matter for litigation. We work with Arizona and out-of-state firms, with responsibilities and client communication addressed at the outset.

Property insurance litigation

Storm damage. Policyholder representation.

Defined referral and co-counsel roles

Scope and responsibilities addressed in writing.

Direct attorney involvement

William J. Gould · AZ Bar #037003

When the next step is litigation

Your firm may have investigated the loss, developed the estimate and exchanged demands with the carrier. A remaining dispute over coverage, causation or the amount owed can require litigation to develop the evidence and pursue the policyholder’s claims.

WJ Gould Law focuses on that work. We represent Arizona homeowners and small businesses in first-party property insurance litigation, with storm damage at the center of the practice. We welcome inquiries from firms whose pre-suit work has reached the point where litigation counsel is needed.

Matters to discuss with us

A stalled negotiation alone does not establish a viable lawsuit. We review the merits, available proof, practical economics and deadlines before deciding whether to accept a matter.

Two ways to work together

Referral for litigation

For an accepted referral, WJ Gould Law takes responsibility for the legal work described in the engagement. We coordinate the transition, identify outstanding tasks and address communication with the client and referring firm. Any updates to the referring firm are subject to the client’s authorization.

Substantive co-counsel

Where a shared engagement fits the matter, we define each firm’s responsibilities at the outset. That includes who handles pleadings, discovery, depositions, experts, motions, settlement discussions and trial preparation as applicable. We also address expenses, client communication and decision-making with the client.

How the litigation is developed

We begin with the policy and claim record, including prior demands, carrier responses, estimates, inspections and expert materials. That review guides the pleadings and the evidence needed through discovery. Settlement opportunities are evaluated as the case develops, with trial preparation where appropriate.

Read about our litigation approach.

A clear handoff

  1. Initial discussion. Identify the general dispute, property location, carrier and case stage. Flag any approaching deadline.
  2. Conflicts screening and file review. We arrange the screening and then request the materials needed to evaluate the case through an appropriate secure process.
  3. Written engagement. If the matter is accepted, we address scope, fees, expenses, required client consent and responsibility for deadlines in writing.
  4. Coordinated transition. We confirm the transfer of responsibility and any procedural steps needed for the engagement.

Continue handling existing obligations until responsibility has been expressly transferred. Sending an inquiry or documents does not make WJ Gould Law counsel of record.

Fees between firms

We discuss the proposed arrangement directly. Any division of fees between lawyers is subject to applicable professional rules and required client consent. The agreement addresses the work, responsibility and economics of the particular engagement.

The firm’s policy is not to pay nonlawyers for referrals or share legal fees with nonlawyers. Attorney-to-attorney arrangements are discussed separately.

Attorney William J. Gould, WJ Gould Law

Attorney William J. Gould

Founder, WJ Gould Law PLLC. Admitted in Arizona and Minnesota.

Bill Gould focuses his practice on first-party property insurance litigation for Arizona policyholders, with an emphasis on storm damage. He works with public adjusters and referring law firms when a disputed claim needs to move beyond pre-suit negotiations.

JD from Mitchell Hamline School of Law. MBA from Iowa State University. Undergraduate degree from the University of Wisconsin. Admitted to practice in Arizona (2021) and Minnesota (2021).

Bill handles each accepted matter personally. The engagement defines the litigation work, communication and responsibilities so the client and any co-counsel know what to expect.

Read Full Bio

Frequently asked questions

Can you take primary responsibility for litigation?
Yes, for matters we accept under that scope. We address the transfer of the file, client communication, fees, expenses and responsibility for deadlines before representation begins. An inquiry alone does not transfer those responsibilities.
Do you work with Arizona firms?
Yes. We consider Arizona property insurance referrals from both Arizona and out-of-state firms, including firms that have handled the claim through pre-suit negotiations and want litigation counsel to take the next stage.
What if a lawsuit has already been filed?
Identify that stage and any upcoming deadlines in your initial inquiry. We need to assess the procedural posture, scope and capacity before confirming whether we can assist. Do not assume we have accepted a substitution or a filing deadline.
How are fees and expenses handled?
The arrangement depends on the engagement. Any attorney-to-attorney fee division must comply with applicable professional rules. We address scope, fees, expenses and required client consent in writing before the engagement begins.
Do you handle federal court matters?
William J. Gould is not currently admitted to the U.S. District Court for the District of Arizona. If a case is pending in federal court or has been removed, raise that before making a referral. Any federal representation requires the necessary admission and an expressly agreed engagement.
Will you serve only as local counsel for a pro hac vice appearance?
No. The firm does not offer local-counsel-only engagements or sponsorship of pro hac vice appearances. Our referral and co-counsel work involves substantive responsibility for the matter.
What should we send first?
Start with a general description, property location, carrier, case stage and any approaching deadline. We arrange conflicts screening before requesting privileged or confidential documents.

Request a referral discussion

Tell us the general dispute and its current stage. We aim to respond within one business day to arrange a discussion. If a deadline is approaching, call us directly.

Direct line: (602) 396-1658

Email: partners@wjgouldlaw.com

Based in: Mesa, Arizona (statewide coverage)

The initial discussion is free. Fees, expenses, scope and any attorney-to-attorney fee arrangement are addressed in writing for accepted matters, subject to applicable rules and required client consent.

Referral partner contact form

For time-sensitive matters, call (602) 396-1658. Submitting a date does not transfer responsibility for a deadline.

Submitting this form does not create an attorney-client relationship, and we are not the policyholder’s counsel until a written engagement is signed. Please don’t send privileged or confidential case material before conflicts screening. Existing counsel and parties remain responsible for their obligations until a transfer is expressly agreed.

Homeowner with a storm damage claim?

This page is for referring professionals. If the damaged property is yours, start here instead — the consultation is free and we work on contingency.