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WJ Gould Law

Arizona Fire Damage Lawyer

After a fire, you need to rebuild your life. Your insurer needs to manage their loss ratio. Those goals are not aligned. WJ Gould Law represents Arizona homeowners and small businesses in fire damage insurance claims — on contingency, with no fee unless we recover for you.

Free Consultation

No cost to talk through your claim.

No Fee Unless We Win

Contingency. Fee from recovery only.

Available 24/7

Storms don't keep office hours.

Types of fire damage we handle

Fire damage is rarely just fire. Smoke, water from firefighting, secondary contamination, and structural compromise all show up on the same claim. Common categories:

  1. Structural damage. Burned framing, scorched roof systems, compromised foundations, and walls weakened by heat. Even areas that didn’t burn directly may need replacement because of heat exposure and smoke saturation.

  2. Smoke and soot contamination. Smoke penetrates HVAC systems, insulation, drywall, and personal belongings far beyond the visible burn area. Professional remediation is expensive and often disputed by carriers who want to limit their exposure to the visible damage.

  3. Water damage from firefighting. The water and chemical foam used to extinguish a fire saturates structures and contents. Carriers sometimes try to call this a separate, non-fire loss to apply a different deductible or sub-limit — it isn’t.

  4. Loss of contents. Furniture, clothing, electronics, appliances, personal items. The carrier wants a detailed sworn proof of loss; you want fair valuation. The gap between those two positions is what we negotiate.

  5. Additional living expenses while displaced. Rent for temporary housing, meals, laundry, pet boarding, increased commuting — every additional cost while your home is uninhabitable. ALE is routinely underpaid.

  6. Damage from code upgrades required for rebuild. Modern code may require upgrades that weren’t in your original home — sprinklers, electrical, structural. Without the right endorsement, these costs come out of your pocket.

Who is responsible for fire damage in Arizona?

Two responsibility questions run in parallel after a fire.

First, your own carrier is responsible for paying the loss under your policy. They owe you a duty of good faith and fair dealing under Arizona law. This is the first-party claim, and it’s our primary focus.

Second, if someone else’s negligence or a defective product caused the fire, that party may have third-party liability. A defective appliance manufacturer, a contractor whose work caused the fire, a utility company whose equipment failed, or a neighboring property owner. The third-party claim runs alongside the first-party claim. Your carrier may pursue subrogation against the at-fault party after paying you; sometimes the better path is for you to pursue the third-party claim directly.

We figure out which path makes sense based on the facts and the size of the losses.

What to do after a fire

  1. Don’t re-enter the property until cleared by fire authorities. Structural compromise, smoke residue, and chemical contamination are real safety hazards.
  2. Document everything before cleanup starts. Photos and video of every room and exterior view. The visible damage is half of what you’ll need to prove; the other half is the contents inventory.
  3. Report the claim to your carrier within the policy’s notice provision. Prompt notice. Late notice is the most-used denial basis.
  4. Get an ALE allowance in writing before you sign anything. Many policyholders sign hotel arrangements the carrier offers that turn out to be inadequate. Demand a written allowance.
  5. Save every receipt for every fire-related cost. Hotels, restaurants, laundry, clothing, gas, pet care, increased commute. Everything.
  6. Don’t sit for an Examination Under Oath without counsel. If the carrier demands an EUO, that signals they’re considering denial. Get representation before you sit.
  7. Call a first-party property damage attorney before accepting a settlement. Once the release is signed, the claim is over and supplemental claims become very difficult.

How can a fire damage attorney help?

Read the policy and find the coverage you have

Most fire claims involve multiple coverage parts — A, B, C, D, plus possible Ordinance & Law, loss-of-use, debris removal, business income (for small businesses). Many policyholders don’t realize what’s in their policy until we walk through the declarations page with them.

Document the loss completely

We coordinate with public adjusters, inventory specialists, contractors, and structural engineers to scope the loss in a way that survives carrier scrutiny. The carrier’s adjuster will document what they think they need to pay; we document what they actually owe.

Manage the contents inventory

Contents is where most claims bog down. We bring the methodology and the patience to get it done right.

Negotiate ALE so it covers what it should

ALE underpayment is one of the most common ways carriers stretch out a claim. We make sure the allowance reflects your actual displaced living costs.

Stand between you and the EUO

You have the right to counsel during an Examination Under Oath. We attend with you and keep the examination within proper bounds.

Pursue subrogation or third-party liability where it makes sense

Where the fire’s cause points to a third party, we evaluate the third-party claim and coordinate it with the first-party recovery.

Work on contingency

Nothing up front. Our fee comes out of the recovery.

Fire Damage to your Arizona property?

Talk to an attorney who handles only first-party property insurance claims. Free consultation. No fee unless we recover.

Attorney William J. Gould, WJ Gould Law

Attorney William J. Gould

Founder, WJ Gould Law PLLC. Admitted in Arizona and Minnesota.

Bill Gould founded WJ Gould Law to stand up for homeowners treated unfairly by their insurance companies. After seeing friends and family shortchanged following storm damage, he committed his practice to leveling the playing field for policyholders.

JD from Mitchell Hamline School of Law. MBA from Iowa State University. Undergraduate degree from the University of Wisconsin. Admitted to practice in Arizona (2021) and Minnesota (2021).

Every case is handled personally — no junior associates, no call centers, no handoffs. That's a deliberate choice about the size and shape of the practice.

Read Full Bio

Frequently asked questions

What does Arizona homeowners' insurance typically cover after a fire?
Most Arizona homeowners' policies cover structural repair (Coverage A), contents (Coverage C), additional living expenses while the home is uninhabitable (Coverage D / ALE), and other-structures (Coverage B) like detached garages. Code-upgrade costs are usually a separate endorsement (Ordinance & Law), and many homeowners learn the hard way they don't have it. We read the declarations page line by line.
How does Additional Living Expenses (ALE) coverage work?
If your home is uninhabitable while repairs are being made, ALE pays the difference between your normal living costs and your displaced costs — rent, restaurant meals beyond your usual grocery spend, laundry, pet boarding, increased commuting. Carriers routinely under-explain this coverage and underpay it. Keep every receipt; demand a written ALE allowance.
The carrier wants a sworn proof of loss with every item listed. How do I do that for 20 years of household stuff?
Contents inventories are where most claims bog down. You don't have receipts for every item you've ever owned, and the carrier knows it. The fix is methodical room-by-room documentation, photos of every damaged area, and reasonable category-level reconstruction supported by online comparable pricing. We coordinate with public adjusters and inventory specialists when the contents claim is large enough to warrant it.
My claim is being investigated for arson. What does that mean?
Carriers can — and do — open arson investigations to delay or deny large fire claims, even when the cause was clearly accidental. They may demand an Examination Under Oath (EUO), request extensive financial records, and refuse to pay until the investigation concludes. You have the right to counsel during an EUO. Talk to us before you sit for one.
How long do I have to file a fire damage claim in Arizona?
Notice provisions in your policy require prompt reporting. Arizona's statute of limitations for breach of an insurance contract is six years for a written contract under A.R.S. § 12-548; bad-faith claims have a two-year limit under § 12-542. Report the loss immediately and call us if the carrier delays, denies, or undervalues.
What if a defective product or someone else's negligence caused the fire?
Two parallel paths matter here. Your homeowners' policy pays the loss under Coverage A/B/C/D. Separately, you (or your carrier via subrogation) may have a claim against the at-fault party — a manufacturer of a defective appliance, a contractor whose work caused the fire, a utility, or another property owner. We coordinate the first-party claim with the third-party liability path where one exists.
Where can I learn more about my rights as an Arizona policyholder?
The Arizona Department of Insurance and Financial Institutions publishes consumer guides on filing and disputing claims. AZCourtHelp.org is a free, court-affiliated resource for court procedure. We're happy to walk you through any of this on the call.

Free consultation. No fee unless we recover.

Tell us about your claim. We'll review the loss, the policy, and the carrier's position — at no cost.

Call: (602) 999-0158 (24/7)

Email: intake@wjgouldlaw.com

Location: Mesa, Arizona (consultations by appointment)

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