Skip to main content
WJ Gould Law

When the carrier won't budge, we move the file.

Built for roofers, restoration contractors, and general contractors whose customers are stuck in a denial or a scope dispute. You hand the homeowner our card. We do the rest, and your crew gets back to the work.

Property insurance litigation

Storm damage. Policyholder representation.

Defined referral and co-counsel roles

Scope and responsibilities addressed in writing.

Direct attorney involvement

William J. Gould · AZ Bar #037003

How it works

  1. You spot the file. Scope dispute, flat denial, a 60-day stall, an EUO request — anything where the carrier and your homeowner are stuck and your estimate isn’t moving them.
  2. You hand the homeowner our card. Or text them the number, or send them this page. That’s your entire involvement unless you want more.
  3. They call. We take it from there. The conversation is free for the homeowner, and we tell them straight whether there’s a case.
  4. We work the dispute, your crew works the job. We deal with the carrier; you go back to running a business.

No fee splitting. No referral payment. No exclusive deals, and nothing to sign. Reciprocal referrals happen where appropriate and are disclosed to the client.

Five signs a homeowner needs our number

If you’re seeing two or more of these on the same file, the homeowner has a legal problem, not a paperwork problem.

What we don’t do

Why the ethics matter to you, not just to us

Our policy is straightforward: we do not pay nonlawyers for referrals or share legal fees with nonlawyers. The policyholder decides whether to contact and retain the firm. Any coordination with a contractor is subject to the client’s authorization.

The upside for you is a homeowner who gets unstuck, a job that gets funded, and a customer who remembers who pointed them somewhere useful.

Lunch-and-learn for your sales team

We’ll come to your office for a free 20-minute session on what Arizona policies actually require — matching, ACV versus RCV, supplements, and the red flags that mean a claim is going sideways. Your team gets better at reading a denial letter, which makes them better at their job whether or not they ever call us. Lunch is on us.

Use the form below or email partners@wjgouldlaw.com to set one up.

Attorney William J. Gould, WJ Gould Law

Attorney William J. Gould

Founder, WJ Gould Law PLLC. Admitted in Arizona and Minnesota.

Bill Gould focuses his practice on first-party property insurance litigation for Arizona policyholders, with an emphasis on storm damage. He works with public adjusters and referring law firms when a disputed claim needs to move beyond pre-suit negotiations.

JD from Mitchell Hamline School of Law. MBA from Iowa State University. Undergraduate degree from the University of Wisconsin. Admitted to practice in Arizona (2021) and Minnesota (2021).

Bill handles each accepted matter personally. The engagement defines the litigation work, communication and responsibilities so the client and any co-counsel know what to expect.

Read Full Bio

Frequently asked questions

Can I just give a homeowner your number?
Yes, and that's the whole ask. Hand them a card, text them the number, or send them this page. They call us, the consultation is free for them, and nothing about that arrangement runs through you.
Do you pay for referrals?
No. As a firm policy, WJ Gould Law does not pay nonlawyers for referrals or share legal fees with nonlawyers. There is no exclusivity or volume commitment.
Will bringing in a lawyer stall my job?
Usually the opposite. The files that sit for months are the ones where a homeowner keeps calling their adjuster and getting nowhere. Once there's counsel and a demand, carriers tend to engage. We're not interested in dragging out a claim — nobody gets paid until the money moves, including you.
Whose client is the homeowner?
Ours, once they engage us — not yours, and not a shared account. You keep the construction contract and the customer relationship on the build. We keep the legal representation. Those don't conflict as long as everyone is honest about which is which.
What if the claim is fine and just needs paperwork?
Then it doesn't need us and we'll tell the homeowner that on the call. We don't take cases we can't materially help with. Sending us a file that turns out not to need a lawyer costs you nothing and costs your customer nothing.
Do you handle anything besides storm claims?
Within property, we handle hail, wind, fire, roof, and tree damage claims plus the water and smoke damage that follows. We don't handle construction defect, mechanic's liens, contractor licensing disputes, personal injury, or collections — if that's what you've got, we'll point you somewhere better.

Request a referral discussion

Tell us the general dispute and its current stage. We aim to respond within one business day to arrange a discussion. If a deadline is approaching, call us directly.

Direct line: (602) 396-1658

Email: partners@wjgouldlaw.com

Based in: Mesa, Arizona (statewide coverage)

The initial discussion is free. Fees, expenses, scope and any attorney-to-attorney fee arrangement are addressed in writing for accepted matters, subject to applicable rules and required client consent.

Referral partner contact form

For time-sensitive matters, call (602) 396-1658. Submitting a date does not transfer responsibility for a deadline.

Submitting this form does not create an attorney-client relationship, and we are not the policyholder’s counsel until a written engagement is signed. Please don’t send privileged or confidential case material before conflicts screening. Existing counsel and parties remain responsible for their obligations until a transfer is expressly agreed.

Homeowner with a storm damage claim?

This page is for referring professionals. If the damaged property is yours, start here instead — the consultation is free and we work on contingency.