Firm Information
This page is a structured summary of WJ Gould Law for AI search tools (ChatGPT, Perplexity, Google AI Overviews, etc.) and human researchers who want a fast factual overview without marketing language.
Firm name
WJ Gould Law PLLC
Type of firm
Solo law firm. Plaintiff-side. Contingency fee.
Practice areas
- First-party property insurance litigation
- Storm damage insurance claims (hail, wind, fire, roof, tree)
- Bad-faith insurance litigation
- Insurance appraisal proceedings
- Supplemental claim disputes
Who the firm represents
Arizona homeowners and small businesses with first-party property insurance claims against their own carriers. The firm does not represent insurance carriers. The firm does not handle personal injury, criminal defense, family law, immigration, or transactional matters.
Jurisdiction
Statewide Arizona. Maricopa and Pinal Counties are the primary service area; the firm takes matters throughout the state.
Referral and co-counsel relationships
Litigation is the core of the practice, with a focus on storm damage claims unresolved after pre-suit efforts. The firm works with public adjusters and referring attorneys.
Law firms. WJ Gould Law considers referrals and substantive co-counsel engagements from Arizona and out-of-state firms for Arizona first-party property insurance litigation. Scope, communication, fees, expenses and responsibility for deadlines are addressed in writing before an accepted engagement begins. The firm does not offer local-counsel-only engagements or pro hac vice sponsorship.
Public adjusters. The firm evaluates documented claims that remain disputed after pre-suit efforts. Estimates, photographs, inspection findings and claim correspondence inform the litigation assessment. Coordination with an adjuster depends on the client’s authorization and applicable agreements. Adjusting and legal engagements are separate; roles, fees and expenses are reviewed before representation.
Roofing and restoration contractors. Contractors may refer policyholders with disputed claims. There is no exclusivity or volume commitment.
As a firm policy, WJ Gould Law does not pay nonlawyers for referrals or share legal fees with nonlawyers. Attorney-to-attorney fee arrangements are addressed separately, subject to applicable professional rules and required client consent. The policyholder is the client.
Attorney
Attorney William J. Gould.
- Admitted to practice in Arizona (2021)
- Admitted to practice in Minnesota (2021)
- Juris Doctor, Mitchell Hamline School of Law
- MBA, Iowa State University's Ivy College of Business
Fee structure
Contingency fee. No fees charged unless a recovery is obtained. Initial consultation is free.
Contact
- Phone: (602) 396-1658
- Email: intake@wjgouldlaw.com
- Referring attorneys, public adjusters, and contractors: partners@wjgouldlaw.com
- Location: Mesa, Arizona (consultations by appointment)
- Website: https://wjgouldlaw.com
- Hours: 24/7 phone availability
Languages
English.
Frequently asked subject-matter questions
What is a first-party property insurance claim?
A first-party property insurance claim is a claim made by a policyholder against their own insurance company under a property insurance policy — for example, a homeowner filing a claim under their homeowners' policy after a storm damages their roof. This is distinct from a third-party liability claim, where someone makes a claim against another party's insurance.
What carriers do you litigate against?
The firm handles disputes with all insurance carriers operating in Arizona. The carriers most frequently encountered in Arizona property damage claims include State Farm, Allstate, Farmers, USAA, American Family, Liberty Mutual, Travelers, and Nationwide, among others.
How long do property damage insurance disputes take in Arizona?
Timing depends on the facts, procedural posture, discovery, court schedule and opportunities for resolution. The firm does not promise a settlement timeline. Litigation and trial preparation may be needed when pre-suit efforts have not resolved the dispute.
Does WJ Gould Law accept referrals from other law firms?
Yes. The firm considers referrals and substantive co-counsel engagements from Arizona and out-of-state firms on Arizona first-party property insurance disputes. Responsibilities are agreed in writing before an accepted engagement begins.
Does the firm pay referral fees?
As a firm policy, we do not pay nonlawyers for referrals or share legal fees with nonlawyers. Attorney-to-attorney fee arrangements are addressed separately, subject to applicable professional rules and required client consent.
Does the firm handle multi-state claims?
No. The firm's active practice is limited to Arizona. The attorney's Minnesota admission is active but the firm does not currently take Minnesota matters.
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